Nigel Hollis
Opinion
15 June 2017
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Ahead of WARC's session at Cannes, Nigel Hollis of Millward Brown asks 'Is the creative industry losing its ability to sell stuff?' Next week I will be speaking at a WARC panel session at Cannes on purpose marketing . It is an interesting topic but I believe the mindless pursuit of purpose is just one reason that the advertising is struggling to drive sales. Far more important is that I think marketers have forgotten how advertising actually works.
Opinion
11 October 2016
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With a world of information and entertainment at our fingertips, expectations of immediacy are higher than ever – but so too is the desire to connect with others. Social media is a powerful force for brand building, and one which is destined to become even more important in future.
About Nigel Hollis
Nigel Hollis is Chief Global Analyst at Millward Brown. He is the author of The Global Brand, published in 2008 by Palgrave Macmillan. Nigel publishes his thoughts on brands, marketing and marketing research at Straight Talk with Nigel Hollis, at Straight Talk